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Product Description
Mobile Marketing: Finding Your Customers No Matter Where They Are
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable and fun! Now, one of the field s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what s working and what isn t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers avoiding overly intrusive, counterproductive techniques and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include
Getting started fast with mobile marketing
Understanding the international mobile marketing landscape
Targeting and tracking the fast-changing mobile demographic
Taking full advantage of the iPhone platform
Leveraging mobile advertising, promotion, and location-based marketing
Building micro-sites and mobile applications
Performing search engine optimization for mobile sites and applications
Building effective mobile affiliate marketing programs
Integrating online and offline mobile marketing
Avoiding mobile marketing spam, viruses, and privacy violations
Previewing the future of mobile marketing
About the Author
Cindy Krum is the CEO and Founder of Rank-Mobile, LLC, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile Web marketing, social network marketing and international SEO. Cindy is hosts a weekly radio show about mobile marketing called Mobile Presence on WebmasterRadio.FM. She writes for industry publications, and has been published in Website Magazine, Advertising and Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine, Inc.Magazine, and Search Marketing Standard.
Product Details
* Paperback: 360 pages
* Publisher: Que; 1 edition (March 7, 2010)
* Language: English
* ISBN-10: 0789739763
* ISBN-13: 978-0789739766
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