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Hardcover: 382 pages
Publisher: John Wiley & Sons (November 18, 2003)
Language: English
ISBN: 0470861169
List Price: $120.00
MMS will reshape mobile communication, making it more personal, versatile, and expressive than ever before. Drawing on the authors' hands-on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and business infrastructures. It demonstrates how the technologies and standards impact current business models of companies across the value chain, be they mobile operators, service providers, content providers, handset manufacturers or equipment vendors. Read MMS - Technologies, Usage and Business Models for: An understanding of the standards and technologies that underpin the delivery of services - both at the application and network layers An overview of the different players, their contribution to the value chain and the challenges they face An insight into the fundamental changes to mail and billing systems for MMS Guidance on regulatory requirements Information on the technologies that ensure user uptake (such as security, location information, personalisation and context awareness) A review of interoperability issues and usage scenarios " this is not about putting a technology into a pocket, but about delivering a service to customers while mobile." Daniel Ralph and Paul Graham
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